Content of your files and communications you input, upload, receive, create, and control

Content. For example, if you transmit a file using Skype to another Skype user, we need to collect the content of that file to display it to you and the other user.

• Communications, including audio, video, text (typed, inked, dictated, or otherwise), in a message, email, call, meeting request, or chat i thought about tids.
• Photos, images, songs, movies, software, and other media or documents you store, retrieve, or otherwise process with our cloud.

Video or recordings. Recordings of events and activities at Microsoft buildings, retail spaces, and other locations. If you enter Microsoft Store locations or other facilities, or attend a Microsoft event that is recorded, we may process your image and voice data.

Feedback and ratings. Information you provide to us and the content of messages you send to us, such as feedback, survey data, and product reviews you write.

Traffic data. Data generated through your use of Microsoft’s communications services. Traffic data indicates with whom you have communicated and when your communications occurred. We will process your traffic data only as required to provide, maintain, and improve our communications services and we do so with your consent.

• Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.
• Improve and develop our products.
• Personalize our products and make recommendations.
• Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.

We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research.

If you receive an email using Outlook, we need to collect the content of that email to deliver it to your inbox, display it to you, enable you to reply to it, and store it for you until you choose to delete it

In carrying out these purposes, we combine data we collect from different contexts (for example, from your use of two Microsoft products) or obtain from third parties to give you a more seamless, consistent, and personalized experience, to make informed business decisions, and for other legitimate purposes.

Other content we collect when providing products to you include:

Our processing of personal data for these purposes includes both automated and manual (human) methods of processing. Our automated methods often are related to and supported by our manual methods. For example, our automated methods include artificial intelligence (AI), which we think of as a set of technologies that enable computers to perceive, learn, reason, and assist in decision-making to solve problems in ways that are similar to what people do. To build, train, and improve the accuracy of our automated methods of processing (including AI), we manually review some of the predictions and inferences produced by the automated methods against the underlying data from which the predictions and inferences were made. For example, we manually review short snippets of voice data that we have taken steps to de-identify to improve our speech recognition technologies. This manual review may be conducted by Microsoft employees or vendors who are working on Microsoft’s behalf.

• Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.
• Improve and develop our products.
• Personalize our products and make recommendations.
• Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you relevant offers.